SEO secrets made easy- Info

There are many aspects of SEO for business development purposes that have to be considered before determining the best search engine optimization strategies to use on your website, and understanding how search engines list your website is one of these. You may find more information just Visit This Link

Before discussing that, however, it is important that you understand some basic concepts of search engine optimization, particularly of SEO for business development as opposed to sales. This starts with your choice of keywords which should be those that visitors seeking information on your business would use. An important aspect of business development involves attracting and then nurturing potential customers, so not only is your choice of keywords important but also the landing page.

A landing page is one that has been optimized for the keyword you have chosen, and each of your keywords should refer to an associated page that has been SEO optimized for that specific keyword. From herein we shall use Google as the example of a search engine (Google takes about 80% of search engine traffic).

When prospects use Google to seek information, they use a form of words in the search box that we generally refer to as a keyword. The keyword can be a single word or a phrase, and that provides the searcher with a list of results that Google calculates to be the most relevant to the search term or keyword used. When your prospective customer clicks on your listed link they will be led to your landing page for that keyword.

While it is likely that more than one keyword will lead to any one page on your website, that page should be optimized only for keywords that are very close to each other in their meaning. Thus, if your niche is dog training, then the keywords ‘dog training’ and ‘training dogs’ can each lead to your home page on Dog Training. However, the keywords ‘training guard dogs’ and ‘training poodles’ should lead the visitor to different pages specific to these keywords.

This is very important, particularly in the development of your business where you want to differentiate between different types of customers and their needs. Search engine optimization refers to optimizing each page on your website such that Google and the other search engines list your web pages as offering the best solution to what Google’s user is looking for.

However, there is another form of optimization that does not receive enough publicity: business development optimization. This is specifically SEO for business development whereby each of your web pages is optimized to provide live visitors with what they are seeking rather than to keep snippets of code known as spiders or crawlers happy. In fact, in many respects, human visitors are more important since it is they that help to develop your business and are ultimately converted to customers.

A squeeze page, for example, is one that collects the names and email addresses of visitors, whom you can develop and nurture by means of emails and informative courses to ultimately become customers. This is a critical aspect of online business development that is more involved with web page design than the SEO that specifically focuses on maximizing your search engine listing position.

Which brings us to the initial objective: how search engines such as Google list your website. Like the other search engines, Google does not list domains but individual web pages. Check any search engine results page and you will discover a mixture of Home Pages, ending with the top level domain ‘.com’ or ‘.net’ for example, and website files or individual web pages ending in the file reference ‘.html’ or ‘.php’. There are other file types but these are the most common.

What this is telling you is that search engines list individual pages and not entire websites. It is theoretically possible for every page on your website to be listed separately, but highly unlikely. The easiest page to get listed is generally your home page, because that is the page to which most external and internal links will be pointing.

Although SEO linking strategy is another topic, you will likely notice that more pages on your own website link to your home page than to any other internal page, and the same is true of links to your website from other websites: most are to your home or index page. Little wonder, then, that your home page will generally have the highest Google PageRank score and also the highest search engine listing.

SEO for business development involves providing good relevant links to specific business pages on your website, and focusing on pages within your site that offer valuable information to customers and also perhaps collects their contact details to enable you to nurture and develop them as customers.

SEO Secrets – Ways to Get Inbound Links

It is now accepted wisdom that SEO, or Search Engine Optimization, is all about off-page optimization to give it its full and glorious word. Around 80 percent, actually. What does it all mean?Do you want to learn more? Visit www.passionfire.com/powerful-seo-secrets-seo-made-easy

Well, essentially, it means that your website is actually measured by Google, less by what’s actually on the internet, but more on what sites connect to you. It is all these inbound connexions that are so important. Of course , it is important to have unique keyword-focused content on your blog, but tweaks on YOUR site won’t make much difference. So, an important part of the equation is inbound links. Got it? Nice. But one word of warning, in truth, well, two.

There are ways, literally overnight, to get tens of thousands of inbound connexions. Google would probably discount these, or even worse, if it feels you are trying to ‘spam’ the index, penalise your website. It’s best to play it safe and do something nice and legal.

My other advice is to make sure you vary your inbound links’ wording. You don’t want every single one of them called ‘Goal KEYWORD’ and nothing else. It is not natural and it will be seen as such by Google. So, with those two pearls of wisdom firmly planted away, with your separate keyword targeted hyperlinks, here are my top SEO secrets for acquiring inbound links:

  1. Write articles and submit to the likes of EzineArticles. You will get your article distributed to most of the main article directories by these people here. You can have 2 or 3 links with keywords in the resource box. Other sites will continue to publish these articles and you will have links from all over the internet, from, most notably, theme-related web sites, before you know it.
  2. Often a blog and blog. Insert hyper-linked keywords on your target page in your blog articles. Then publish an RSS feed and ensure that you publish it in as many locations as you can find. A good place to start is Feedagg. Again, the same idea is that other blogs can pick up and publish your RSS feed.
  3. Directory Submissions-I wouldn’t spend much time on this, to be honest, but it’s still a pretty easy way to get a few links out there. I don’t think Google places tremendous emphasis on directory links, and unless I was in a really tight niche, I definitely wouldn’t pay for a listing, and I knew that the directory might provide traffic, not just the connexion. I myself use a directory submission service and I can vouch for them, they are quite accurate. They have a few other worthwhile deals as well.
  4. Social Bookmarking-Yes, I know it’s a lot of work, but social bookmarking sites are loved by Google. If they like Google, so do we, too. Start off from there at the socialmarker and then Digg. Then I recommend you use some sort of automated bookmarking solution if you want to get serious, these are the people I use and they are the best in the business.
  5. Forum Posting-Do n’t underestimate this one’s power. Especially if you post in specific and on topic forums, you can get a great return on investment. If you spice up an attractive deal with your forum signature, then you will not only gain inbound connexions, you will also score quite a few interested visitors.
  6. Fruity Plugins – This is only one of those ‘must-haves’ on your WordPress blog that you can have. How the system works is that inbound links and unique content are created for you automatically by your guests. Unbelievable, but true. The more tourists you get, the more you receive inbound links and information. Then these ties and content go on to get more tourists who will then … I hope you get the idea …
  7. Videos-Make a video and upload it to as many video directories as possible. In the description and the video itself, ideally throughout, don’t forget to include a hyperlink to your site. Google enjoys videos. The only downside is that it can take forever to upload videos. These individuals are overcoming this.