5 Business owners make mistakes with car graphics ads and how you can stop them
Vehicle Graphics Marketing is one of the most powerful ways of advertisement on a budget for small business owners. When done correctly it can turn the company practically overnight. When done incorrectly it can be very costly and cause a great deal of anger and disappointment. EQUIPT Graphics Solutions offers excellent info on this.
How Advertise Vehicle Graphics:
Vehicle Graphics Advertising is a form of interruption marketing and its main aim is to get your message across to a captive audience that has no other option but to look at it. Whether they choose to read it depends on the design but the marketing message is more important than that. By comparison to other types of marketing, you only have about 3 to 6 seconds to communicate with your target so that your message needs to be incredibly important to hold their attention. They make a decision between their safety and the importance of your message by taking their eyes off the road.
How 97 percent aren’t interested:
Just about 3 percent of the people reading your post will need your services at that very moment, based on marketing figures, and about 3 percent will need it in the next 6 months. It means that there would be little to no interest in your goods or services at the time between 94-97 per cent of people. Today’s average customer is bombarded with thousands of advertisement messages in different ways every day including posters, billboards and Vehicle Graphics and they are very selective about what they want to recall. Why bother recalling a URL or phone number when you can easily shop and compare a Google search online.
As you can see, it is not enough to guarantee success with Vehicle Graphics Ads or Vehicle Wrap Advertisement to cover your vehicle with cute clever graphics which is placed in front of your target customer. It requires a marketing strategy focused on that.